Stop Hitting Snooze
By Brant Shrimplin
After years of success in the financial service industry, Brant Shrimplin was living what seemed to be a perfectly successful life. But after seeing his father diagnosed with Parkinson’s disease and losing a close friend to ALS in short succession, his entire perspective changed.
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Forced to confront life’s fragility, Shrimplin was newly determined to put the most important things first. Through a great deal of soul-searching and introspection, he learned that true fulfillment was only possible if you had a purpose and were determined to create an impact. As soon as he became aware of this simple truth, Shrimplin realized he wanted to share his message as widely as he could.
In Stop Hitting Snooze, Shrimplin offers a blueprint for executives and entrepreneurs to find a better sense of purpose in order to live a life of greater impact. Sharing hard-won insights on redefining happiness, nurturing relationships and transforming through an “attitude of gratitude,” he provides actionable strategies with the conversational approach of a close friend.
Full of firsthand lessons learned from entrepreneurs like Sir Richard Branson, Stop Hitting Snooze is a wake-up call to the already successful on the importance of leaving the world a better place than they found it.
Author Bio
Brant Shrimplin is a founder, entrepreneur, and published author. Brant’s career in wealth management started in 1999 in New York City on the NYSE floor. In 2009, Brant founded 626 Financial, a Registered Investment Advisor based out of Kalamazoo, MI. His entrepreneurial spirit evolved to include privately held investments, with a particular focus on real estate and venture fund investing for his high-net-worth families across the US. Brant lives with his wife Lindsay and their two children in Portage, Michigan. Stop Hitting Snooze is his first book.
ISBNs:
- 978-1964377285 (Hardcover)
- 978-1964377230 (Paperback)
- 978-1964377247 (eBook)
Genre:
- Nonfiction
- Personal Development
- Motivation
- Leadership
- Mindset
- InspirationÂ
Themes:
- Wake-Up Call (moving from complacency to intentional living) Personal
- Accountability (taking ownership of choices and outcomes)
- Breaking Limiting Beliefs (challenging the stories that hold us back)
- Resilience (building strength through consistent daily action)
- Purpose (aligning life and work with deeper meaning)
- Transformation (turning small steps into lasting change)Â
FAQs:Â Â
Q: What is Stop Hitting Snooze about?
A: Stop Hitting Snooze is Brant Shrimplin’s motivational guide to breaking free from procrastination, self-doubt and comfort zones. It challenges readers to wake up to their full potential and create a more intentional, purpose-driven life.
Q: Who is Brant Shrimplin?
A: Brant Shrimplin is a speaker, coach and entrepreneur who helps individuals and leaders unlock their potential by combining discipline, resilience and mindset shifts.
Q: What makes this book different from other motivational titles?
A: Unlike abstract self-help books, Stop Hitting Snooze blends actionable steps with personal stories, offering a relatable, practical approach to building momentum and lasting change.
Q: Who would enjoy reading Stop Hitting Snooze?
A: Anyone who feels stuck, uninspired or ready to break old patterns—from professionals and leaders to students and creatives—will find it empowering and practical.
