Pitching the Big Top
By Gene Moran
Do you want to land federal contracts worth millions?
Most companies have no idea how to navigate, let alone understand, the complex process of federal sales. The federal government spends more than a Trillion (with a T) dollars annually on discretionary purchases. Yet most businesses rely on a business-to-business sales strategy complete with misplaced CRM tools. Since the government can be your bedrock customer of a lifetime, thereā€™s no reason to approach it like just another sale.
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Step right up to the big top, where Gene Moran will guide you through the 3 strategic rings of the federal funding and policy circus. This is where youā€™ll learn to navigate the organized chaos of the government without making missteps that could send you plummeting from the high wire.
Before founding his own government relations firm, Moranā€™s decades as a Navy Captain, Congressional liaison and corporate lobbyist had given him unique perspectives. He now routinely helps those who sell to the government understand the many forces at work in the circus of federal sales. Pitching the Big Top: How to Master the 3-Ring Circus of Federal Sales is packed with insider tips from the ultimate Master of Ceremonies.
