How to Turn Your Book Into Consulting, Coaching & More

Once you’re an author, you’re not just an author.

You’re an expert.

And experts can do a lot of things. I’ve listed a fraction of them below.

Coaching

Most non-fiction books — even straight memoirs — display the author’s knowledge about a topic. And the majority of authors share their experiences because they want to help others who struggle or have struggled with the same issues that they have. Creating a one-on-one or group coaching program, either based on material in the book or simply on the topic, provides an author not only with the opportunity to help people on an even deeper level but also a way to take a deeper dive into the topic (possibly providing you with material for book two?) The best program I know of that teaches people how to become coaches is Inner Glow Circle (sorry, guys; it’s for women only).

Consulting services

Want to take the coaching to the next level (and possibly get paid better for it)? Consider offering consulting services to companies who could use whatever expertise you established with the book.

Certifications

If your coaching program is in full swing, maybe you want to create a bunch of mini-me’s — or at least train other people in what you’ve been teaching. Developing a curriculum and providing certification shouldn’t be hard if you have a thorough coaching program.

Subscription/membership programs

The same material you create for a coaching program can be used in a monthly membership program. You can run these however you want — with videos and worksheets you’ve created, with guest interviews, with in-person events or with daily or weekly video check-ins. The main thing to remember is that people abandon monthly programs that they don’t use so make this as value-packed as possible (the more the group includes direct involvement with you, the more value it’s going to have).

Events

We’re living in the day and age of event throwing and your event can be anything from a workshop to a retreat to a weekly gathering and it can be held at a cafe, theater, holistic health center or Airbnb (we’ve held events at all of them). Your programming can cover the same material that your monthly programs and everything else do but here’s the secret about gatherings: oftentimes people are just aching to connect with a like-minded community and thus the activities matter far less than simply the fact that the event is happening.

Masterminds

Plenty of entrepreneurs with books are launching them — and with hefty membership fees. Joe Polish runs two Genius Network groups (with a $100,000 and $25,000 annual cost respectively) — and he’s not the only one. The key to a mastermind is in its members: the price tag is the ultimate weeding out process, leaving members to network and do business with those whose businesses are thriving.

Products/swag

Selling an on-brand product can be a way to take your expertise to another commercial level. James Swanwick, the author of The 30-Day No Alcohol Challenge: Your Simple Guide to Easily Reduce Or Quit Alcohol, was doing well with his 30 Day No Alcohol Challenge program but his career skyrocketed when he developed and started selling blue blocking glasses.

WANT TO LEARN TO WRITE A BOOK THAT CAN HELP YOU BUILD A BUSINESS? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET HERE.

HERE'S HOW I CAN HELP YOU WHEN YOU'RE READY:

→ You can get my 5 steps to creating a life-changing book

→ You can apply for an Authority Experience to have us create the concept and promotion plan for your authority-building book

→ You can apply for a call to work with Legacy Launch Pad (our publishing packages range from $7k-150k)